1955 Chrysler New Yorker Town & Country

The 1955 model year marked a dramatic turning point for Chrysler-an era proudly launched under the new marketing slogan "The 100-Million Dollar Look." This bold campaign introduced Virgil Exner's visionary "Forward Look" styling, replacing the conservative designs of earlier years with sleek, modern lines, lower roof profiles, and elegant tail fins that hinted at the jet age. Chrysler's investment in fresh engineering and styling paid off handsomely, as the 1955 lineup ushered in a new identity for the brand-one that exuded sophistication, performance, and innovation marketed as "America's Most Smartly Different Car!" The New Yorker Town & Country wagon stood at the pinnacle of this transformation, combining luxury and practicality with unmistakable presence.