1957 DeSoto

Named after famed Spanish explorer Hernando de Soto, the DeSoto brand was presented to consumers as a highly-style high-performance mid-priced vehicle. For the majority of their time on the market, DeSotos had technologies that were both novel and functional, drawing wide consumer appeal. With forward thinking design and novel marketing, including advertising by the once hugely popular Groucho Marx, the DeSoto was able to withstand more than one economic recession and closely trail sales of other like makes. Late in the 1957 model year cycle, Desoto determined that the Adventurer model would have a Convertible option.