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Limousines have been a staple of automobile production since the early 1900's, although making up a very small percentage of total production. Nearly all early cars were custom coach built is small numbers all usually special ordered for well-heeled clientele. As decades passed, and manufacturing processes improved, limousines started to be honed by premier suppliers, mainly Cadillac in the post war era. Ford Motor Company had exited the luxury limousine market altogether as executives in Dearborn found themselves plenty busy with other automobile segments. This absence of Ford-Lincoln in the niche limousine market hadn't gone unnoticed by two savvy, young Chicago entrepreneurs by the name of George Lehmann and Robert Peterson.





