1962 Studebaker

This 1962 Studebaker Gran Truismo Hawk sports a European design influences with fantastic options and is ready to become your next great American classic! By the early 1960s, Studebaker was struggling as evidenced by a sales drop of over 20 percent in 1961 compared to 1960. Perhaps an even more obvious showing of Studebaker's financial troubles is best shown by a comparison of its sales of 103,000 units in 1961, compared to Chevrolet which sold 343,000 Bel Air models; yes, you read that right, a single Chevrolet model outsold the entirety of Studebaker's lineup in 1961. Looking to shake things up, Studebaker's newly minted president, Sherwood H. Egbert, turned to his friend Brooks Stevens, a renowned industrial designer who transformed Willys' passenger car line in the mid-50s, to restyle Studebaker's aging Hawk line.