1977 Cadillac Seville

The goal was to pull younger customers away from Mercedes-Benz, BMW and Jaguar models in the mid- to late 1970s. These Euro luxury machines had been siphoning away sales at a faster rate every year, blowing holes in the American car mantra, Bigger is Better. Cadillac sought to change this with its Seville, its smallest car in decades. A clever move, this car is a heavily reworked X-body vehicle, kin to the everyday Chevrolet Nova. Most customers never knew the two vehicles had anything relevant in common. This example was made during the second week of March 1977 in Detroit, Michigan (VIN code Q).