1937 Desoto

1937 DeSoto S3 Coupe â?" Mopar-Powered Hot Rod Street Build Why This Car Is Special The 1937 DeSoto S3 is one of the more overlooked gems of the prewar Mopar lineup, and that works in your favor. While Ford coupes and Chevy five-windows from this era routinely sell for two and three times what a comparable DeSoto commands, the S3 delivers the same flowing fender lines, the same all-steel construction, and arguably more visual presence â?" especially in coupe form. DeSoto introduced the S3 series for the 1937 model year as part of Chrysler Corporation's aggressive push to compete with mid-priced GM and Ford offerings. The cars were styled by Raymond Dietrich and carried a horizontal waterfall grille treatment that was modern for its time and has aged remarkably well.