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1957 DeSoto Adventurer Convertible - One of Approximately 18 Remaining Named after famed Spanish explorer Hernando de Soto, the DeSoto brand was positioned as a highly-styled, high-performance, mid-priced vehicle that bridged the gap between Chrysler's entry-level and luxury offerings. For the majority of their time on the market, DeSotos featured technologies that were both novel and genuinely functional, drawing wide consumer appeal. With forward-thinking design and clever marketing - including memorable advertising campaigns featuring the once hugely popular Groucho Marx - DeSoto managed to withstand more than one economic recession while closely trailing the sales of competing makes.




