1978 Lincoln Mark V

1978 Lincoln Continental Mark V Cartier Designer Edition â?" Original Blue on Blue, Solid and Driver-Ready Why This Car Is Special The 1978 Lincoln Continental Mark V was the best-selling luxury personal car in America during its production run, outselling the Cadillac Eldorado by a significant margin in both 1977 and 1978. That commercial success was not an accident. Ford's Lincoln division understood exactly what the American luxury buyer wanted in the late 1970s â?" an enormous, formally styled coupe with a long hood, a short rear deck, a landau roof, and an interior that competed directly with European prestige brands in terms of materials and finish. The Mark V delivered all of that, and it did so at a price that made the Eldorado look like a comparable alternative rather than a clear step up.