1960 Studebaker

1960 Studebaker Lark VIII Regal Convertible â?" 289 V8, 4-Speed, Burgundy over Red/White Why This Car Is Special The 1960 Studebaker Lark VIII Convertible sits at a genuinely interesting crossroads in American automotive history. When Studebaker introduced the Lark for the 1959 model year, it was a calculated response to the bloated, chrome-heavy full-size cars that had come to define Detroit in the late 1950s. The Lark was smaller, lighter, and more economical â?" and buyers responded immediately. Studebaker went from posting significant losses to its first profitable year in nearly a decade, largely on the strength of Lark sales. The 1960 model year refined the formula with a cleaner front end design, revised trim, and a broader option list that made the Lark genuinely competitive against offerings from the Big Three.